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These are made with homemade dough and filled with Nutella instead of the classic cinnamon, giving them a slightly more indulgent twist. Trust me, it’s like HEAVEN. Easy to cook and great to enjoy with the kids!

After a few tries, I found a version that keeps the Nutella flavor without feeling too heavy at the end. They’re easy to make and don’t require much hands-on time, since most of it goes into letting the dough rise.

Close view of Nutella rolls in a plate

The Version I Keep Coming Back To

To be honest, I didn’t get this recipe right on the first try. I saw Nutella rolls on my Instagram a few months ago when I was looking for a special treat. It reminded me of the times when I used to eat cinnamon rolls, spread nutella on them, and devour them. So I thought, I really need to create a full, real version for the blog, one that’s not too sweet but still has all the flavor. The first versions were way too heavy or just weren’t that easy to make.

I adjusted the dough, making it from scratch instead of relying on shortcuts. It gives you more control over the texture, so the rolls stay soft without feeling dense, and they hold their shape better once they bake. It’s the same reason I prefer going homemade with things like crepes or bread, where the texture makes all the difference.

Also, adjusting the Nutella so it spreads evenly without leaking out too much. That made a big difference in how the rolls bake and how the layers stay defined.

Ingredients

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Top view of ingredients for nutella rolls
  • The milk is what activates the yeast and helps start the rise. It also adds moisture to the dough, which is why the final rolls don’t feel dry. Using warm milk helps the yeast develop properly, which directly affects how light the dough becomes.
  • The yeast is what gives the dough structure and lift. As it works, it creates air pockets that turn into the soft layers inside the rolls once baked. Without a proper rise, the rolls tend to come out dense.
  • For the filling, Nutella replaces the traditional cinnamon sugar. It melts into the layers as the rolls bake, creating a more even spread of flavor throughout instead of staying in one place.

Note: Please see recipe card at the bottom for a full list of ingredients with measurements.

A few substitutions that still work well:

I like to find different options for my desserts, whether it’s trying lighter versions like using sweet potato as a brownie base, or simple substitutions when I don’t have everything at home.

  • Instant yeast can be used instead of active dry yeast, with a slightly faster rise
  • Other chocolate spreads can be used in place of Nutella with a similar result
  • The amount of filling can be adjusted depending on how strong you want the chocolate flavor

Once you understand how each ingredient works, it’s easier to adjust the recipe without affecting the final result.

Tips & Techniques

  • When you’re mixing the dough, I like to stop as soon as it looks smooth and comes together. Don’t overthink it. If you keep kneading for too long, it starts tightening up and you’ll feel it later when the rolls don’t rise the same way.
  • When it comes to flour, go slowly. It’s always easier to add a little more than to fix a dough that’s already too dry. I usually keep it slightly soft and a bit tacky, that’s what gives you that lighter texture in the end.
  • For the Nutella, warm it just a little before spreading. It makes everything easier. If it’s too firm, it pulls on the dough and you end up fighting it instead of just spreading it smoothly.
  • When you roll the dough, don’t rush it. Use your hands to guide it and keep it even as you go. I like to apply light pressure and roll slowly so the layers stay consistent instead of bunching up in one spot.
  • Cutting is another one people overlook. Don’t press down too hard. I usually use a serrated knife and let it glide through, or even dental floss if I want really clean edges. That way the rolls keep their shape.
  • For the second rise, just let them sit until they look slightly puffed. You don’t need to guess too much here, if they look fuller and softer, they’re ready.
  • And when baking, keep an eye on them toward the end. You’re not looking for deep color, just lightly golden. I usually pull them out a little earlier rather than later, so they stay soft inside.

How To Make Nutella Rolls

Flour and cubed butter in a mixing bowl ready to be combined
  1. In a large mixing bowl, sift the flour and add the sugar and salt. Add the cubed butter and cut it into the flour until the mixture looks like small pea-sized crumbs.
Foamy activated yeast mixture in a measuring jug
  1. In a jug or measuring cup, stir the warm milk, yeast, and a little sugar together. Let it sit for about 10 minutes, or until foamy on top.
Flour and butter mixture combined into a crumbly texture
  1. Keep mixing the butter into the flour until you have a crumbly mixture with small pieces of butter throughout.
Eggs being beaten in a small bowl
  1. Lightly beat the eggs in a small bowl until combined.
Yeast mixture and eggs combined in a bowl
  1. Add the beaten eggs and the foamy yeast mixture together so they’re ready to go into the dough.
Dough ingredients being mixed in a stand mixer with dough hook
  1. Transfer the flour mixture to the bowl of a stand mixer fitted with a dough hook. Pour in the yeast mixture and beaten eggs.
Soft dough kneading in a stand mixer until smooth
  1. Mix on low speed until the dough starts coming together, then increase to medium speed and knead for about 5 minutes, until smooth and elastic.
Dough resting in a bowl covered with a towel before rising
  1. Shape the dough into a ball and place it into a lightly greased bowl. Cover with plastic wrap or a clean towel.
Dough after rising, doubled in size in the bowl
  1. Let the dough rise in a warm spot for about 1 hour, or until doubled in size.
Dough placed on a floured surface ready to roll
  1. Turn the dough out onto a lightly floured surface.
Dough rolled into a large rectangle on a floured surface
  1. Roll the dough into a large rectangle about 1/4 inch thick.
Nutella being spread over rolled dough
  1. Spread the slightly warmed Nutella over the dough.
Nutella evenly spread across the dough with a spatula
  1. Use an offset spatula or knife to spread the Nutella into an even layer, leaving a small border around the edges.
Dough rolled into a log with Nutella filling inside
  1. Starting from the short side, roll the dough up into a log.
Nutella roll log cut into individual portions
  1. Cut the log into 12 equal pieces using a serrated knife or unflavored dental floss.
Unbaked Nutella rolls placed in a lined baking dish
  1. Arrange the rolls in a greased 9×13-inch baking dish lined with baking paper.
Rolls after second rise, puffed and ready to bake
  1. Cover and let them rise again for 30 minutes to 1 hour, or until puffed and touching.
Nutella rolls baked until golden brown in a baking dish
  1. Bake until lightly golden brown and cooked through.
Melted Nutella being spread over warm baked rolls
  1. While still warm, drizzle or spread melted Nutella over the top.
Close-up of Nutella rolls covered in melted Nutella ready to serve
  1. Serve warm, while the Nutella is still soft and glossy.
Common Mistakes & Fixes:

If your dough didn’t rise, it’s usually because the yeast didn’t activate properly. Make sure the milk isn’t too hot or too cold, and that you see some foam before moving on.

If the rolls turned out dense, it often comes from adding too much flour or not letting the dough rise fully. The dough should feel soft before rising and double in size.

If the Nutella is leaking out while baking, it was likely too melted. It should be soft enough to spread, but not runny.

If the tops are browning too fast in the oven, loosely cover the pan with foil for the last few minutes.

Serving Suggestions

These Nutella Rolls are best when they’re warm, right after the Nutella on top has melted into the rolls.

I usually serve them straight from the pan and let everyone pull one apart while they’re soft. That’s when the layers are easiest to see, and the filling is still creamy.

If you want to make them feel a bit more “complete” (especially for brunch), you can serve them with something lighter on the side to make them feel less heavy. Fresh fruit salad or fresh strawberries work really well, or something simple like yogurt.

You can also:

  • Add a light dusting of powdered sugar if you want something a little less rich
  • Serve with coffee or espresso to cut through the sweetness
  • Warm them slightly before serving if they’ve been sitting for a while

You don’t really need much else to complete them.

Storage & Reheating

If you have leftovers, they keep really well and stay soft if stored properly.

To store, let them cool completely and place them in an airtight container.

  • At room temperature: up to 1–2 days
  • In the fridge: up to 4 days

For reheating, I usually go with the microwave because it brings the softness back quickly.

  • Microwave in a microwave-safe bowl 15–25 seconds per roll until warm and soft again
  • Oven: warm at low temperature (around 300°F / 150°C) for a few minutes if reheating multiple rolls

If they feel a little dry after being in the fridge, just warming them slightly makes a big difference.

You can also freeze them:

  • Freeze baked rolls (without topping if possible) for up to 2 weeks
  • Thaw overnight in the fridge, then warm before serving

Once reheated, the texture comes back surprisingly close to fresh.

FAQs

What Is The Difference Between Crescent Rolls And These Nutella Rolls

Crescent rolls are made with a laminated-style dough (similar to a quick croissant dough), which gives them a lighter, more layered and slightly flaky texture. These Nutella rolls use a soft yeast dough instead, so they bake up more like a classic cinnamon roll, fluffy, structured, and easier to control when shaping and filling.

How To Use Store-Bought Dough Instead

You can, but the texture will be different. Homemade dough gives you more control and keeps the rolls softer. Store-bought versions tend to bake up a bit heavier and don’t hold the layers the same way.

How To Make Nutella Rolls Without Them Turning Dense

This usually happens when too much flour is added or the dough didn’t rise enough. The dough should feel soft before rising and double in size before baking.

Nutella roll topped with melted chocolate spread, showing soft fluffy texture and swirled filling inside

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Nutella Rolls Recipe

Prep Time: 25 minutes
Cook Time: 25 minutes
Total Time: 2 hours 20 minutes
Servings: 12 rolls
How to make Nutella Rolls with a soft homemade dough and rich Nutella filling. Easy, simple, and perfect for a homemade sweet treat.
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Ingredients 
 

Dough

  • 1 cup milk warmed to 110°F (44°C)
  • 2 1/4 tsp active dry yeast
  • 2 large eggs room temperature
  • 4 1/2 cups all-purpose flour
  • 1 tsp salt
  • 1/4 cup granulated sugar
  • 10 tbsp unsalted butter room temperature and cubed

Filling

  • 1 1/4 cups Nutella

Topping

  • 1/2 cup melted nutella extra, optional

Instructions 

  • Heat the milk until it reaches 110°F. Stir in the yeast and 1/2 tbsp sugar, then let it sit for 10 minutes until foamy.
    Foamy activated yeast mixture in a measuring jug
  • If it doesn’t foam, the yeast isn’t active and the dough won’t rise.
  • In a large mixing bowl, sift the flour, then add salt and sugar. Add the cubed butter and work it in until it resembles small pea-sized pieces.
    Flour and butter mixture combined into a crumbly texture
  • Lightly beat the eggs, then add them along with the yeast mixture into a stand mixer. Mix with a dough hook on low speed until the dough forms, then increase to medium and knead for 5 minutes.
    Soft dough kneading in a stand mixer until smooth
  • If it looks sticky, give it a minute before adding more flour, it usually comes together on its own.
  • Place the dough in a greased bowl, cover, and let it rise in a warm oven (turned OFF) for about 1 hour, or until doubled.
    Dough resting in a bowl covered with a towel before rising
  • Turn the dough onto a lightly floured surface and roll it into a rectangle about 1/4 inch thick.
    Dough rolled into a large rectangle on a floured surface
  • Warm the Nutella for about 15 seconds, then spread it evenly over the dough.
    Nutella evenly spread across the dough with a spatula
  • Roll the dough from the short side into a log, then cut into 12 rolls using a serrated knife or dental floss.
    Nutella roll log cut into individual portions
  • Floss works best, it cuts clean without squishing the layers.
  • Place the rolls in a greased 9×13-inch pan, cover, and let rise again for 30 minutes to 1 hour.
    Rolls after second rise, puffed and ready to bake
  • They should look slightly puffed before going into the oven.
  • Bake at 375°F for 23–27 minutes until lightly golden brown.
    Nutella rolls baked until golden brown in a baking dish
  • Spread or drizzle melted Nutella over the warm rolls.
    Melted Nutella being spread over warm baked rolls

Notes

This recipe is pretty forgiving, but a few small details can change how the rolls turn out.
Making the dough from scratch gives you more control over the texture. It might feel like an extra step, but it’s what keeps the rolls soft without turning dense or dry.
The milk temperature is one of the most important parts at the beginning. You’re aiming for around 110°F (43–44°C). If it’s too hot, it can kill the yeast, and if it’s too cool, the dough will take much longer to rise.
The flour also makes a difference here. If you can, weigh it (562 g) instead of using cups. It helps keep the dough consistent and prevents it from turning too dry.
Butter should be soft at room temperature, not melted. When you mix it into the flour, it creates a better texture in the dough and helps keep the rolls tender after baking.
The Nutella is what makes these different, so how you handle it matters. Slightly warming it helps it spread evenly, but if it’s too runny, it can start leaking out as you roll the dough.
The rise time is one of the most important parts. If the dough hasn’t fully doubled, the rolls won’t have the same texture after baking.
A few extra things to keep in mind:
  • The dough should feel soft before rising. If it feels too firm, the rolls will bake up heavier
  • If the dough sticks a little, that’s normal. Adding too much flour is what usually makes them dry
  • The filling will shift slightly as you roll, that’s okay as long as it’s mostly even
  • The rolls will continue to set slightly after coming out of the oven
  • They reheat well and soften again with a few seconds in the microwave
Once you’ve made them once, it’s easier to understand how the dough should feel and how the rolls should look before baking. After that, it becomes much more straightforward.
 
If you want them extra soft, let the rolls sit for about 5–10 minutes after baking before adding the Nutella on top. They’ll finish setting inside, and the heat will melt the Nutella just enough to spread smoothly without making the tops too messy.

Nutrition

Calories: 585kcal | Carbohydrates: 72g | Protein: 10g | Fat: 28g | Saturated Fat: 22g | Polyunsaturated Fat: 1g | Monounsaturated Fat: 4g | Trans Fat: 1g | Cholesterol: 64mg | Sodium: 237mg | Potassium: 293mg | Fiber: 4g | Sugar: 31g | Vitamin A: 471IU | Vitamin C: 0.002mg | Calcium: 92mg | Iron: 4mg

Nutrition information is automatically calculated, so should only be used as an approximation.

Tried this? Leave a comment below!
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